About Nexology

Nexology is a UK-based startup building AI-powered product discovery for Shopify fashion brands. We believe shoppers should find products that match their taste, not just their keywords — and that merchants should be able to see and control how discovery works.

We built Nexology because existing recommendation tools get fashion wrong. They rely on purchase history, which means new products get ignored and suggestions feel random. Our approach is different: fashion-trained visual AI analyses every product image to understand aesthetic feel — colours, patterns, silhouettes, textures. The result is recommendations that capture a product's vibe as soon as your catalogue is processed, with zero behavioural data needed.

Nexology is currently in beta, working with a small number of founding partners. We are a Shopify Partner, registered in England and Wales, and operate from the United Kingdom.